The Food industry blossomed. Since 1951 it takes place every two years in Cologne. A central trading platform for
manufacturers, importers and distributors, as well as decision-makers in the food industry. The Anuga becomes the worlds biggest Food-Fair.
Since 1951 it takes place in Cologne every second year. A central trading platform for manufacturers, importers and distributors, as well as decision-makers in the food industry, on more than 280,000 sqm of exhibition space with pioneering trend themes. Unfortunately, the Show is a trade show without an public audience.
The trade is making room for more freshness, fresh convenience foods are providing positive impulses on the out-of-home market.
In the scope of Anuga from 10 to 14 October 2015, the Anuga Chilled & Fresh Food will offer the ideal presentation platform for fresh convenience foods,
fresh delicate, fish as well as for fruit and vegetables. In total, over 7,000 exhibitors from 108 countries are expected to participate at the Anuga. The market of chilled convenience products and delicate Goods
were able to considerably raise its profile over the past years. This is due to new products and the trade’s decision to offer the attractive segment more room, in the truest sense of the word. Sales areas were equipped with refrigerated and service counters, which specifically address customers, who have little time, yet still have high expectations regarding the quality and freshness of the products.
Thus, worldwide this segment achieves high turnovers. However, due to the large spectrum of products the figures are difficult to determine, particularly in terms of an international comparison. Nevertheless, the market researchers do confirm that demanding consumers will also in the future gladly and frequently opt for fresh pasta products, fish and fish preparations, washed salads, marinated vegetables and ready-to-eat slices of fruit as well as fresh drinks. The trend towards eating away from home – whether on the way to work, during one’s lunch break or in the form of in-between meals – is further pushing the market.
A decisive factor for both the manufacturers and the retail trade is how
successfully they can adapt to the needs of the consumers. The interest especially lies on gourmet and delicatessen foods in attractive, yet at the same time practical packaging, appropriate portions, a wide variety of tastes and individual solutions. This means that room is also being created in the chilled food compartment for international dishes. Because besides the ever popular Italian pasta, Indian or Asian cuisine is also extremely popular among the consumers, together with exotic fruits, spices or sauces. Vegetarian and vegan variations appeal to those customers, who quite consciously want to avoid certain foodstuffs. Naturalness is also called for in the refrigerated goods sector.
Preservatives and artificial aromas as well as dyes are largely done away with.
Anunga is the leading trade fair organizer in the food industry and related sectors. Trade fairs such as the Anuga, the ISM and Anuga Food Tec are established world leaders. Koelnmesse not only organizes food trade fairs in Cologne, Germany, but also in further growth markets around the globe, in Brazil, in China, in India, in Japan, in Thailand, in Turkey and in the United Arab Emirates. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.
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