This new trend in unprocessed foods, is with those cooked fresh to take possible “pure” food for themselves. Products with Clean Labels, denote foods which “no promises” are sold. Such “clean” labels some nutrition experts claim as a simply clever marketing gimmick. The aim of the new nutritional concept is to eat many fresh, natural foods, and cook healthy rather than eat the comfortable convenience products. Fast food and fish fingers are frowned upon, Fresh Food every time!